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Last updated: December 11, 2025

This policy covers how we use your personal information. We take your privacy SERIOUSLY and will take all measures to protect your personal information.

What Information Do We Collect?

When you place an order through our online store, we collect information necessary for your order, including:

  • Contact Information: Name, email address, billing/shipping address, and phone number (if provided)
  • Payment Information: Payment method and payment status. Credit card data is processed via Stripe, and we do not store card details.
  • Device & Browser Data: IP address, browser type, operating system, referrer URL, cookies, and analytics identifiers
  • Order & Transaction Data: Order date, items purchased, shipping details, and order history
  • Marketing Preferences: Newsletter subscription and SMS consent (if provided)

This data helps prevent hacking attempts, informs us about the web browsers used by visitors, and identifies the sources of our website traffic, thereby enhancing our marketing efforts.

How Is My Information Used?

We use your personal information to:

  • Process and fulfill orders
  • Communicate with customers (order updates, support)
  • Prevent fraud and abuse
  • Improve website performance and user experience via analytics
  • Send marketing newsletters or SMS (if you’ve consented)

The personal details you provide are exclusively used for these purposes. We do not sell or rent your information to third parties for their marketing.

Data Sharing and Third-Parties

We may share your information with:

  • Payment processor (Stripe) for handling payments
  • Shipping carriers (Freightcom and associated shipping plug-ins) for order delivery
  • Analytics provider (Google Analytics) for traffic analysis
  • Email and marketing platform (ActiveCampaign) for customer communications and CRM
  • Other third parties (website plugins, hosting)

We do not sell or redistribute your information to anyone for marketing purposes.

Your Rights (for residents of Canada and the U.S.)

You have the right to:

  • Access: Request a copy of your personal data
  • Correction: Request correction of inaccurate data
  • Deletion: Request deletion of data not required for legal or accounting retention
  • Opt-out: Withdraw consent for marketing, cookies, or sharing (where applicable)
  • Data Portability (for applicable U.S. jurisdictions)

To submit a request, contact us at privacy@diamondhoofcare.com. We will respond within 30 days.

Data Retention

We retain personal, billing, and order data for up to seven (7) years for legal, accounting, and warranty purposes. After that, we securely delete or anonymize data.

Security and Storage

Only your order data, including billing, shipping, and order contents, is stored on our server. This information is encrypted using Secure Sockets Layer (SSL) before being transmitted over the web. Credit card payments are handled using Stripe, and we do not store your credit card data.

We use SSL for data transmission, access controls, and encryption at rest (where applicable). If we discover a data breach that could cause serious harm, we will notify affected individuals and regulators as required by law.

Cookies and Browser Information

Cookies are small files that reside on your computer, allowing us to recognize you on subsequent visits or store your shopping cart contents. We use:

  • Essential cookies: Shopping cart, login/session management
  • Non-essential cookies (analytics, marketing): Used only with your consent

Additionally, we use Google Analytics, which uses cookies to analyze website traffic. This helps us understand how visitors interact with our site, allowing us to enhance the user experience and tailor our marketing strategies.

By using this website, you consent to the use of cookies, including those used by Google Analytics.

Note: You can manage cookie preferences using our cookie banner or through your browser settings.

Marketing & Newsletter Opt-Out

You may unsubscribe from our newsletter or SMS at any time using the link in emails or by contacting us at privacy@diamondhoofcare.com.

Children’s Privacy

Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us immediately at privacy@diamondhoofcare.com.

Changes to This Privacy Policy

This Privacy Policy is subject to change, and any updates will be posted on this page. We encourage you to review this page regularly. The last revision date is listed at the top of this policy.

Read Our Terms & Conditions

A full version of our Terms & Conditions is also available on our website.